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Global smartphone sales soared since 2012 Q2 2013-09-11

By AASource.com news team

According to Gartner Incorporation, a US-based technology research company, worldwide smartphone sales to end users have surged 46.5 percent from the second quarter of 2012. Worldwide smartphone sales to end users have outstripped those of feature phones for the first time thanks to the innovative product designs and improvement in product functions by the many smartphone giants like Samsung and Apple Inc.

Anshui Gupta, Principle Research Analyst of Gartner said, “Smartphones accounted for 51.8 percent of mobile phone sales in the second quarter of 2013, resulting in smartphone sales surpassing feature phone sales for the first time.” It was reported that because of the prevalent trend of using smartphones, increasingly successful marketing campaigns by mobile phone companies and advancement in technology, Latin America and Asia Pacific regions have exhibited high smartphone growth rates in 2013.

Among the various smartphone producers, Samsung Incorporation has maintained the number one position in the global market in the second quarter of 2013, reaching 31.7 percent of the total market share worldwide. Apple’s smartphone sales have reached 32 million units in the same period, showing an increase of 10.2 percent from a year ago.

Lenovo’s mobile phone sales have soared by 60.6 percent when compared with prior year’s figure and reached 11 million units in the second quarter of 2013. Tapping into the huge population, the company’s major market is China. Aside from its mainstream production of notebook computers, its smartphone sales have played an increasingly important role, and such an upsurge helped it to be in the top 4 position of the global smartphone market.

It seems that the use of smartphone has become more prevalent globally. The many incorporations might need to rack the brain and make use of effective marketing strategies so as to increase their market shares.